personalize your event on line

A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations, such as financial exchange, friends, trade etc.

Nodes are the individual actors within the networks

Ties are the relationships between the actors.

There can be many kinds of ties between the nodes. Some studies have shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.

To schematize, social network is a map of all of the relevant ties between the nodes being studied. The network can also be used to determine the social capital of individual actors. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines.

EasyJet

Headquarter: London in Luton airport

“A Bright orange building adjacent to the main taxiway at luton airport”

The company is founded by Stelios Haji-Ioannou, the son of a Greek shipping tycoon (business man) who was against the use of the Internet.

It is the embodiment of low cost airline companies; it operates modern aircrafts in competitive routes, more than 200 routes between more than 65 European airports, the company holds a British civil aviation authority Type A operating license permitting to carry passengers cargo and mail on aircraft with 20 or more seats. EasyJet flys mainly to leading airport, all it cabins are single-class. The strategy of this company consists on attracting business travelers as well as leisure travelers.

Business Model

The concept of EasyJet is mainly cutting unnecessary costs:

*exploiting internet >>> to economise distributions costs

(95% of the total seats are sold by internet = EasyJet is considered one of the biggest Internet retailers en Europe)

*Maximise the utilisation of the substantial assets maximising utilisation of each aircraft significantly reduces the unit cost

*all passenger receive an email confirming their booking and travel details instead of tickets>>> to reduce considerably the cost of issuing, distributing, processing and reconciling millions of tickets each year

*eliminating free catering during flights >>> to reduce costs and unnecessary bureaucracy and management

*eliminating pre-assigned seats

*easyjet flights to main airport throughout Europe, it gains efficiencies through rapid turnaround times and progressive landing charges agreement with the airport>>>by reducing turnaround by 30min and below, easyJet can achieve extra rotations on the high-frequency routes, thereby maximising utilisation rates of its aircraft

*using the concept of Paperless, all management and administration work is undertaken entirely on IT systems which can be accessed through secure servers from anywhere in the world enabling huge flexibility in the running of the airline

Revenue streams

Mostly commissions via partners

*Car rental

*hotels

*insurance

*bus transfer

*airport parking

*food on-board

*advertising

*lounges

*credit cards

*Mobil operation

Marketing strategy

EasyJet has used the “Easy” prefix to offer to the customer additional services such as:

*Easy rentacar, a low cost business too, is only through internet (£9/day)

*EasyEverything (EasyMoney, EasyCinema, EasyMusic, EasyCruise, easyMobile, EasyBus, EasyPizza….)

How did vente privée evolve?
Vente privée is created in 2001 just after crash Internet; it is the pioneer and site of reference of the sales deprived with nearly 2 million registered voters. The frequency of the sales is extremely high what justifies well its success. On average you can find 2 to 3 sales per day.

The concept is simple: sale products with important discount, the range of products put on sale is very broad (cosmetics, clothes, equipments, electrical appliance…). available on the Web for a very short period (24 to 36 H).

To reinforce this image, the site works like a private club, from which the access is accessible only by sponsorship from a member has already registered. The staff is 400 people, 120 work on development department of the brand. They have18 studios photographs and videos, 45 Web-designer.
The occasional sales are announced a few days in advance by a one minute (bande-annonce) which shows the products put on sale. If customers are interested, they must be registered to reach the sale which starts at 7.00 AM.

To sum up, vente privée is developing the diversification of the products, improving communication around the brands, making the products more attractive and desirable, developping exclusive partnership with luxury brands.

What are the opportunities for growth?

- Going abroad and internationalisation (Spain, Germany and in the future Italy)
- New concepts (flash sale, zero investment,...)
- New products (cars, champagne, ...)
-Well connected with luxury brands
- A good referral network
- Preserve Retail Pricing and alsoPreserve Image
- Growth (exploiting Internet)
- Franchise the system, licence the business model
- Data bases, you are where you click, classify the customer behaviour
- To replicate the business model, for example, you can use the business model of Amazon

Olga, Reza,sheng

What is Vente Privée?

It is a private club on line, which organize in exclusiveness for its member ship occasional sales of a different brands, with an important reduction around (30% off to 70% off), compared to the prices in the shop.

Members of Vente Privée, receive by mails regularly the invitation to the private sales, the advantage of this site that they can by directly on line without moving, products of a prestigious brands at prices which can go up to 70%. These sales are limited in time (from 2 to 4 days). The payment, entirely protected, takes place by bank card. The principal mode of adhesion to this Private Club passes by sponsorship...

Vente privée is created in 2001 just after crash Internet; it is the pioneer and site of reference of the sales deprived with nearly 2 million registered voters. The frequency of the sales is extremely high what justifies well its success. On average you can find 2 to 3 sales per day. The negative point : the delivery periods are long, on average 2 to 3 weeks but for reduction of more than 50% and you have 7 days to return the product if it is not appropriate to you.

Why prices are interesting in Vente Privée?

When brands don’t sale all the products as expected and have an important stocks of unsold goods, then call Vente Privée to buy these products with an interesting price in order to sale them again! This is why the products are sold off of 30 à.70% and can reach 90% of the value of origin.

What is the business model of vente privée?

As I said before this company is created at the end of 2000, the concept is simple: sale products with important discount, the range of products put on sale is very broad (cosmetics, clothes, equipments, electrical appliance…). available on the Web for a very short period (24 to 36 H), the site announces reductions from -30 to -70% (competitive prices),compared to the price of origin, which is posted for each article, as affirms Xavier Court, one of the cofounders of the site "In the facts, we are a discounter, but it is not the image that our customers have, because we invest enormously in the development of the product, mainly for a luxurious brands which we put on sale». The staff is 400 people, 120 work on development department of the brand. We have 18 studios photographs and videos, 45 Web-designer. Our site must be used as big screen to our brand-partners ". To reinforce this image, the site works like a private club, from which the access is accessible only by sponsorship from a member has already registered. The occasional sales are announced a few days in advance by a one minute (bande-annonce) which shows the products put on sale. If customers are interested, they must be registered to reach the sale which starts at 7.00 AM. For the famous brands like the Dupont pens for example, what happened that the site is saturated from the first minutes of sale. With more than 2, 5 member million and 1, 2 million customers, the profit is indeed considerable.

How does the model benefit?

The success of vente -privee.com is due to its partnership belonging to important brands en the market; those are the best customers or provider. These famous brands avoid to sale off their articles (articles not soled) on the Internet with the risk of seeing their image degraded forever. However they are attracted by the innovator concept of vente privée which buy these articles cheaper than their original price and presents them in esthetic image. In fact the company has eighteen photo studios, and work with a lot of a mannequins, graphic designers and professionals of the music in order to make the product more desirable. For instance, vente privée proposed 480 events in 2006 and aims at the thousand for 2008! The business model seems lucrative and profitable comparing other websites launched recently: 70 new only in 2006, but no one one of these competitors exceed some millions as a turnover.