How did vente privée evolve?
Vente privée is created in 2001 just after crash Internet; it is the pioneer and site of reference of the sales deprived with nearly 2 million registered voters. The frequency of the sales is extremely high what justifies well its success. On average you can find 2 to 3 sales per day.

The concept is simple: sale products with important discount, the range of products put on sale is very broad (cosmetics, clothes, equipments, electrical appliance…). available on the Web for a very short period (24 to 36 H).

To reinforce this image, the site works like a private club, from which the access is accessible only by sponsorship from a member has already registered. The staff is 400 people, 120 work on development department of the brand. They have18 studios photographs and videos, 45 Web-designer.
The occasional sales are announced a few days in advance by a one minute (bande-annonce) which shows the products put on sale. If customers are interested, they must be registered to reach the sale which starts at 7.00 AM.

To sum up, vente privée is developing the diversification of the products, improving communication around the brands, making the products more attractive and desirable, developping exclusive partnership with luxury brands.

What are the opportunities for growth?

- Going abroad and internationalisation (Spain, Germany and in the future Italy)
- New concepts (flash sale, zero investment,...)
- New products (cars, champagne, ...)
-Well connected with luxury brands
- A good referral network
- Preserve Retail Pricing and alsoPreserve Image
- Growth (exploiting Internet)
- Franchise the system, licence the business model
- Data bases, you are where you click, classify the customer behaviour
- To replicate the business model, for example, you can use the business model of Amazon

Olga, Reza,sheng